This collection of photographs is a fashion advertisement for Gucci. The process included finding the models, finding the location, planning the shoot, art direction, dressing the models, and taking many photos. After the final photos were carefully selected, they were edited to have the warm, nostalgic feel that Gucci is famous for. "Break Character" is the tagline used to show that this type of fashion doesn't have to be serious, it can be worn anywhere.
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