Upsher: A Dining Travelogue is a restaurant inspired by the golden age of European train travel. The art-nouveau twist on vintage branding seen in the logo, business cards, and menus are a reflection of the owner's posh palette. Upsher's lifelong travelogue was crafted into an exclusive menu in Aspen, Colorado so the Westerners could immerse themselves in a unique cultural experience and feel like a passenger dining on a train through the Alpine mountains.
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ADVERTISEMENTS
This series of poster advertisements was created in a vintage Bauhaus style to reflect the time period and European elements that Upsher and its menu are inspired by. A simple, geometric sans-serif headline and breathable serif tagline allow the train track graphic to flow between the series. The perspective of the track takes you on a journey over winding bridges through the mountains, finally arriving at Upsher, the apex of dining.
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AI Generated Mockups
Mokker.ai and Midjourney Bot were utilized to create restaurant scenes in which the posters could be displayed. None of these generated images contain real photography but give a sense of the elegance and moodiness of the interior of Upsher: A Dining Travelogue.
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DEVELOPMENT
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